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The original objective was to create a unique wood head design that would provide superior performance at excellent value to the golfer. A team of UK based professionals, including PGA European Tour Director and player DJ Russell, was recruited to thoroughly test prototypes. After a considerable length of time, a wood head was found that showed significantly improved results from all other prototypes and clubs from would-be competitors at the time.
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The un-named, prototype was taken out for final testing by a group of golfers of varying ability. All were impressed by the length and accuracy the wood was adding to their game and searched for a suitable name for the ‘beast’ that had been discovered. It was international soccer star Dean Saunders who summarised the oversize power the head represented after hitting his third consecutive 300 yard drive, proposing the name Hippo a suitably powerful parallel from the animal world. From that moment, the Hippo brand progressed quickly to become a major force in the industry being used by a legion of professionals and amateurs alike. Golfers including John Daly, Ian Woosnam and Alex Cejka have all used Hippo to win and the brand has won no less than four times at the European Golf Industry Awards voted for by the public. Success has truly bred success.
From the development of the original wood, Hippo has continued to push the boundaries of technology with product development teams based both in the UK and US headquarters working continually on new ideas. The
brand is now extended across a full range of equipment from award-winning irons to golf bags and accessories, all offering unbeatable performance at exceptional value.
With globally recognised sub brands including Beast, Impact and Giant, Hippo has truly become The Power Behind The Player.
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