(Vista, CA) –January 17, 2007 — HiPPO Golf Company today announced the introduction of the HEX2, the most innovative new driver design in the history of the company. After months of extensive testing, the new driver will be unveiled at the PGA Merchandise Show in Orlando, FL at Hippo’s Booth # 1831.

The HEX2 features a unique hexagonal shape that allows optimum weight distribution to reduce the effect of side spin and provide more energy transfer from club face to ball resulting in the straightest and longest driver ever designed. The aerodynamically shaped 460cc club head is designed to reduce drag on the backswing and generate higher head speed at impact.

HiPPO’s patented Integrated Technology marries ultra light woven 3K carbon fiber radius side rails to a 6-4 titanium crown and sole that is welded to the super hard forged Beta Ti face allowing the thinnest face possible for maximum COR and distance. Six grams of additional weight at the aft corners provide an extremely high Moment of Inertia (MOI) and help stabilize the club head on miss hits, ensuring straighter drives.

The HEX2 is powered by HiPPO’s CP4 proprietary shaft utilizing state of the art Mitsubishi Rayon with high modulus graphite fibers. It is available in right-handed only with stiff and regular flexes and loft options of 9, 10, or 12 degrees. It features the HiPPO “soft wrap synleather” grip.

With an MSRP of $199.00, the HEX2 driver provides golfers with a high performance club at an incredible value.

In addition to the new HEX2 Driver, HiPPO’s full line of products will be displayed at booth # 1831. Attendees will have the opportunity to check out the entire line of products including the new ITX 3 line of clubs, the redesigned stretch margin XXL product group, and the industry’s largest selection of packages and boxed sets for men, women and juniors.

About HiPPO Golf Company, Inc.
HiPPO Golf Company, Inc., a Vista, California-based golf equipment company, designs, manufactures and markets a complete line of HiPPO golf clubs and Viper golf bags. HiPPO Golf is Europe’s #1 brand and with worldwide distribution enjoys an image based on quality, performance and value. The development team headed by top club designers in the UK and US has helped establish HiPPO as a major player in the Golf Industry Worldwide. Golfers and retailers can find out more information about the company and its products by calling toll-free 800-204-2807

For further information on the Hex 2 please visit the Straight down the middle website.